projects
i work with founders and product leaders to translate messy, complex B2B workflows into clear experiences that drive conversion and build user trust.
designing for trust, simplifying growth for Indian SMEs
doctor-first iPad EMR. from pen & paper to 1m+ prescriptions per month.
brand identity system for local retention SaaS, that stays clear and consistent across product and marketing.
transparency-first visa service designed to turn anxiety into trust and word of mouth.